More evidence Nissan is one-step ahead of the game...the Japanese automaker announced, in early August, that it would be the first OEM to place QR-code stickers across its entire 2012 lineup in the U.S. In case you haven't yet heard, the EPA and Department of Transportation recently elected to require all vehicles in the U.S. to carry the stickers, starting two years from now.
Similar to the codes you've likely seen in magazine ads and business cards, perhaps unknowingly, the QR-codes Nissan is placing on their autos allow consumers to scan the code and review any information the organization wishes to convey. Among the details available via the Nissan QR-code stickers are: general information (i.e., grade walk, specs, available accessories), video overviews, product snapshots, dealer inventory levels, optional/helpful mailing lists, and dealer location support.
Ultimately, the Nissan QR-code stickers make the car-buying experience a lot more interactive. As Jon Brancheau, Vice President Marketing, Nissan North America says, "Nissan's new QR-code program puts important decision-making information at shopper's fingertips while on dealership lots [i.e., Firkins Nissan in Bradenton]...providing customers with a 'silent sales person'... Initial customer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages...It's one more way Nissan helps consumers by delivering content on their terms."1
So, if you're perusing the Firkins Nissan lot, wondering what that 2-D matrix barcode is, you now know, it's a QR-code - there for your benefit. And remeber, if you want to do a little pre-buy research, you can always shop our fast-growing new 2012 Nissan inventory, online.