If you're lucky enough to have entered your 40's, you probably remember Datsun. The Fairlady Roadsters and 240Z Coupes that cruised the streets of the US from the 1950s to the 1980s. And perhaps if you're really paying attention you can see one on the streets here and there. But, in 1981 in an effort to unify their brand worldwide the Japanese automaker decided to market purely under the Nissan name. Not a bad choice if you ask us, as since then the Nissan brand has become a household name. The times have changed and in a recent announcement in Japans largest business reoport, the Nikkei, it was revealed Nissan has plans to revive the Datsun name back by 2014.
Much to our dismay and other auto enthusiasts alike, you won't find any Datsuns here in the North America. Nissan's plan is to rollout the Datsun to emerging markets like India, Indonesia and Russia , where the smaller and more affordable cars can help build the brand. The low cost of the Datsun models (around $6,000 each), will hopefully grab the attention of first-time car buyers in these markets.
If history is any indication we know it can take years to build a smaller brand under the umbrella of a larger one. Take Toyota's Scion, for example: launched nearly a decade ago, it's enjoyed moderate success as of today. However, if all things go as planned Nissan plans on using the Datsun brand to obtain 8 percent of the marketshare in the next five years.
And maybe, if we're lucky - we will see a global rebirth of Datsun!
Nissan has yet to comment further on these efforts, but we will be sure to bring you more news as it comes. And remember, you can always contact us via our website with any questions, or to learn more about the entire new Nissan lineup.