The Nissan luxury arm, Infiniti, will now be based out of Hong Kong. A lot of thought went into this decision, and it came down to wanting to be surrounded by luxury goods and metropolis known for finance.
Nissan President and CEO Carlos Ghosn announced that the goal is to have a ten percent market share of China's luxury car market. "During the next five years, Hong Kong and mainland China will together be our most important growth market," Ghosn commented. He feels a 5-6 percent growth for the passenger car market seems realistic for 2012.1
Executive VP Adam Palmer contribued that their Chinese vehicles would be completely new, and over three to four years they hope to sell an additional 500,000 units.
Nissan will create models specifically for China, and it is practical to have HQ located in Hong Kong - thus eliminating any import costs.
Nissan was quoted at Beijing's Auto Show, saying they would begin manufacturing two vehicles in China by 2014.
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